LSE Cities’ Research Fellow Suzi Hall and Max Nathan of LSE’s Spatial Economics Research Centre presented this week alongside Ian Stephens of branding consultancy Saffron at the Citydiplo seminar on the emergence of new place identities and their role within the London brand.
Max Nathan dissected the public discourse surrounding East London’s technology cluster Tech City, Suzi Hall explored London’s “ordinary” high street brands, and Saffron’s Ian Stephens focused on the role of place branding in the development of proposals for the Nine Elms area in Battersea.
The event was chaired by writer and consultant John P. Houghton and supported by LSE Cities. You can find slides and a podcast of the seminar here.